Take a look at the photo below. Which one do you think is more expensive: the right one or left one? The answer may surprise you…
They are about the same price! Now, can you guess which one is from a fashion brand and which one is from an actual watch brand? Well, I don’t think that one wouldn’t surprise you as the MVMT on the left is obviously the fashion brand and the Orient on the right represents a true watch brand. Now, to be completely honest, that specific Orient model in the picture is about $50 more expensive than the MVMT ($150 vs $200), but you get the point. You can get similar Orient Bambino model, without the open heart dial, with the $150 on sale.
MVMT with quartz movement on the left and Orient Bambino with automatic movement on the right
In today’s consumer market, the fashion brand watches can seem like a great deal. They promise style, sophistication, and often bear the names of renowned designers. Yet, beneath the glossy surface, lies a stark reality: these watches often lack the substance and quality that discerning collectors seek.
Let’s delve deeper into the differences between fashion brand watches and those from reputable watchmakers. One of the most fundamental differences lies in the movement. Fashion brand watches predominantly feature cheap quartz movements, which are mass-produced and lack the craftsmanship found in mechanical movements. On the other hand, watches from respected brands like Seiko, Orient, and Casio often boast precise mechanical movements. These movements not only offer accuracy but also a tangible connection to the centuries-old tradition of watchmaking. However, even the cheap quartz movements will keep the time accurately, so one could argue that this is the least of the problems when it comes to fashion watches. It is everything else they are lacking.
Beyond the movement, the disparities become even more apparent upon closer inspection. Fashion brand watches often cut corners when it comes to materials and construction. Cheap metals, plastic components, and mineral crystals are commonly used to keep costs down, resulting in watches that lack durability and scratch resistance. In contrast, watches from reputable brands utilize high-quality materials such as stainless steel, sapphire crystals, and premium leather straps, ensuring longevity and resilience against daily wear and tear. You can really feel the difference when it comes to straps. Even the actual watch brands struggle to produce good straps that feel great (talking about under $300 watches), but when you compare them side by side to fashion brands, they somehow suddenly feel great.
Moreover, the attention to detail found in watches from respected watchmakers is unparalleled. From dial designs to finely engraved case backs, every aspect of these timepieces reflects a commitment to excellence. In contrast, fashion brand watches often prioritize aesthetics over functionality, resulting in superficial features that offer little in terms of practicality or longevity.
Seiko 5 is great example that you can get quality watch with low price, so why go for fashion brand?
Now, let’s identify some of the fashion brands masquerading as watchmakers, luring consumers with their sleek designs and inflated prices:
- MVMT
- Daniel Wellington
- Tommy Hilfiger
- Michael Kors
- Fossil
While these brands may offer visually appealing watches, their lack of horological heritage and commitment to quality make them poor investments for serious collectors.
On the other hand, here are some reputable watch brands renowned for their heritage and great value:
- Seiko
- Orient
- Casio
- Citizen
- Timex
These brands have earned the trust and respect of watch enthusiasts worldwide, thanks to their dedication to producing timepieces that offer both style and substance. It is also good to remember that when you buy quality watch, it can be great investment. In most cases good watch from reputable brand will cost a bit more, but when yo account their resell value, they really aren’t any more expensive than fashion watches, which lose their value immediately the moment you walk out of the store.
In Summary, while fashion brand watches may catch the eye with their flashy designs and influencer endorsements, they ultimately fall short in terms of quality and value. For those seeking a timepiece that withstand the test of time, investing in a watch from a reputable brand is the wise choice. After all, true luxury isn’t just about the brand name—it’s about the craftsmanship, heritage, and enduring quality that define a timepiece worth treasuring. Choose wisely, and your watch collection will reflect not only your style but also your appreciation for the art of horology.
